Kline + Company argues that the application of emollients and other sensory technologies can boost sensorial experiences to elevate everyday products and create “indulgent rituals that engage the senses” and emotions while also differentiating products in a crowded and dupe-riddled beauty market.
Buyanskyy Production at Adobe Stock
As previously reported, Kline + Company argues that the application of emollients and other sensory technologies can boost sensorial experiences to elevate everyday products and create “indulgent rituals that engage the senses” and emotions while also differentiating products in a crowded and dupe-riddled beauty market.
Recently, Roelmi HPC has expanded its emollient offerings with the EMotion range, which features sensory and performance benefits, as well as sustainable credentials.
The nourishing EMotion Glow, upcycled from olive oil fractions, provides non-sticky textures and functions as a dispersant for makeup.
The biomimetic EMotion SKin comprises triglycerides and diglycerides upcycled from olive oil by-products. Critically, it helps active ingredients absorb efficiently into the epidermis layer.
EMotion Light, meanwhile, is derived from green chemistry processes, per the company, offering a dry and light touch as well as good solubilization of organic UV filters. It can also disperse pigments for matte effects in makeup.
The EMotion Silky, also obtained by green chemistry processes, features a velvet touch and high spreadability while also offering strong solubility for organic UV filters. In makeup, it reportedly imparts a soft and silky after-feel.
Ultra-light EMotion Air functions as a silicone alternative. It features a light touch, long playtime and high spreadability, per Roelmi HPC, functioning similarly to cyclopentasiloxane. The emollient is recommended for hair care in particular, as well as other cosmetic categories.
