At the Shanghai Power Station of Design’s New Exhibit, the Nose Goes


Exhibits have traditionally been the province of vision, but a new sense is on the scene: Shanghai Power Station of Design (psD) has opened “Nez à Nez: Contemporary Perfumers,” an exhibit that’s mean to be smelled, not viewed.

Literally translating to “nose to nose,” “Nez à Nez” focuses on the creative process of perfumers via a series of “olfinteractive” installations.

The exhibit traces the careers of thirteen individual perfumers, exploring them through themes including simplicity, innovation, carnality, mastership, tradition and nature. They include:

The free exhibition will run through October 25, 2019. For more information, visit

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