Fragrance Creators Association has announced that Shardonā Daneshvari, global account director at IFF, has joined its board of directors.
Related: Fragrance Creators Announces New Board Member: George Daher
As global account director, Daneshvari is tasked with managing and cultivating one of IFF's global account teams, which creates and innovates sustainable fragrance systems for targeted opportunities, competitive advantage and increased growth.
She uses change management and communication to execute business strategy by establishing meaningful principles and impactful deliverables.
While serving in various roles within IFF since 2006, she has grown to deeply appreciate the innovation and creativity of the fragrance industry and the many benefits that fragrance brings to our everyday lives.
Daneshvari received a bachelor of fine arts degree from the Fashion Institute of Technology and an MBA from Rutgers University.
“Fragrance Creators’ innovative, adaptive and inclusive approaches to driving positive change align with my values and those of IFF,” Daneshvari said. “I am thrilled to be a part of this deeply caring and highly effective organization, and look forward to supporting and growing its positive impacts through fragrance.”
“[Daneshvari] will infuse meaningful perspective on global fragrance innovation to the board,” Farah K. Ahmed, president and CEO of Fragrance Creators, said. “Her authenticity and industry expertise will be invaluable as we continue to drive positive change for people, perfume and the planet.”