Symrise Launches Hispanic Program for Beauty, Household and Oral Care

In order to help manufacturers in the beauty, household and oral care industries connect with the growing demographic group of Hispanics, Symrise has launched Conexión Latina, a cross-category approach for fragrances and flavors.

“With Conexión Latina, we aspire to be the go-to partner of our clients in developing fragrance and flavor solutions for the fast-growing Hispanic consumer group,” said Andreas Steiner, Symrise’s president, North America, fragrances and oral care. “ … Our quest for excellence in understanding them from a holistic standpoint will be helpful in working with our customers and growing our customers’ relationships with Hispanic consumers.”

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