
IMAGE Skincare’s AGELESS+ retinol collection offers a more nuanced approach to retinol use with its “step up” structure, intended to cater to every level of retinol user. Retinols are gaining popularity, particularly among younger users who seek a more proactive approach to aging. While some well-agers are too young to use retinol without harming their skin barrier, newer well-agers who’ve only ever heard of retinol as a miracle tool to turn back the clock might not realize that it’s not the sort of thing you can go full-throttle on, especially if you have sensitive skin or are prone to specific conditions or issues.
Each product in IMAGE Skincare’s AGELESS+ retinol collection has a hyper-personalized formula, for a more targeted, effective experience. IMAGE Skincare’s XOSM Technology boosts the effectiveness of retinol while encapsulated antioxidants like ectoin, vitamin C and astaxanthin-rich micro-algae work to reduce stress and irritation. This extra infusion of ingredients to counteract the intensity of retinol without kneecapping its well-aging benefits distinguishes IMAGE Skincare’s AGELESS+ retinol collection as being safe, effective and easy to use. The most gentle formulation in the collection starts at a 0.1% concentration, with the option to gradually escalate to 1.2% as the skin’s tolerance increases.
“What we’ve seen in recent years is that younger consumers are more educated and eager to take charge of their skin earlier, so we created a unique step-up system with multiple concentrations in clinically-backed formulas so we could guarantee first-time retinol users or those with sensitive skin won’t experience redness or irritation, in fact, they’ll see it diminishing with AGELESS+,” says Janna Ronert, founder and chairwoman of IMAGE Skincare’s board. “This collection is something I wish I had when I began my own skincare journey.”