Corporate Profiles: Economies of Scale

“We still supply the fragrance that goes in there,” he says. “When a company stays loyal to you like that, you want to look at its name every day.”

Flavor and fragrance used to be a family business. Look into the history of any of today’s massive and still growing industry giants and you will see at their root what were once family-run, privately held operations. But while consolidation has swallowed many once-familiar names, family hasn’t entirely vanished from the landscape. These small- to mid-sized companies boast a certain level of provenance and personal attention that allows them to compete from a unique angle. But exactly how do they fit into today’s increasingly competitive and tight business climate?

To Heinz, the concept is simple, “Just because a company gets larger and larger and has multibillion-dollar sales doesn’t mean that it can provide customers what they need and want.”

The Heinz family has helmed Northbrook, Illinois-based Bell since 1967 when it acquired the company from founder William Bell who had begun his own career in Kraft’s confectionary department.

Click to download the complete article.

More in Home