WPC 2024 Speaker: Symrise VP Senior Perfumer Alienor Massenet

VP Senior Perfumer Alienor Massenet is set to take the WPC on Thursday, June 27 at 10 a.m. at the Palexpo in Geneva.
VP Senior Perfumer Alienor Massenet is set to take the WPC on Thursday, June 27 at 10 a.m. at the Palexpo in Geneva.

👃The countdown for the return of the World Perfumery Congress (WPC) is on! On behalf of presenters American Society of Perfumers, and produced by Allured Business Media, we are proud to announce that WPC is heading to Geneva, Switzerland, on June 24-27, 2024, at Palexpo. 👉🏽 Register now to set your fragrance innovation agenda; 1-day passes are available, as are group rates.

💵DISCOUNT CODE: THYMESUP

Ready to meet one of the noses taking the stage at WPC 2024? Learn more about Symrise VP senior perfumer Alienor Massenet and her session "Perfumers and Research: 150 Years of Vanillin" below!

➡️Be sure to register now for the best rates!

Alienor Massenet, VP Senior Perfumer at Symrise    

Chic and eccentric, Alienor Massenet grew up within a family anchored in tradition and respect for age-old rituals. She’s proud of her legacy, but she’s also a liberated and iconoclastic perfumer who has no trouble expressing her boundless creativity. Being a dyslexic and dreamy “girl from a good family”, Alienor Massenet shaped her personality as experiences went by, from an English boarding school to the streets of New York. Her freedom is as sacred to her as her roots. Her personality is reflected in her perfumes, which embrace contrasts or even unexpected alliances. Resolutely independent, she likes to question her favorite ingredients, such as myrrh and labdanum. She however also values the opinion of her peers and likes to build lasting relationships with her collaborators – she has remained loyal to Memo since 2007. This benevolence is reflected in her commitments. Whenever her work schedule allows it, Alienor runs olfactory workshops for people who have suffered life incidents. At Symrise since 2016, and despite claiming to not have received a chemistry training, this perfumer is mad about molecules and captives, while also being fascinated by new technologies.

Perfumers and Research: 150 Years of Vanillin

Symrise VP senior perfumer Alienor Massenet is set to take the stage to discuss their collaboration with R&D to invent new ambers. This session also pays tribute to the 150th anniversary of vanillin and will share a retrospective of the iconic ingredient and how it became and continues to remain a staple in fragrance.

➡️Be sure to register now for the best rates!

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