![Romain Raimbault, director of the event, explained in an interview published on the Paris Perfume Week website his intention to “create links between various artistic domains, such as perfume and cinema, fashion, gastronomy, music [..].'](https://img.perfumerflavorist.com/files/base/allured/all/image/2024/04/IMG_8047_FLORIAN_DOMERGUE.6614471c8c01e.png?auto=format%2Ccompress&q=70&w=700)
Nez initiated and organized the first-ever Paris Perfume Week March 21-24, 2024, welcoming 3,000 visitors and highlighting 50 exhibitors.
Romain Raimbault, director of the event, explained in an interview published on the Paris Perfume Week website his intention to “create links between various artistic domains, such as perfume and cinema, fashion, gastronomy, music, which will be highlighted, to emphasize the fact that smell is everywhere and plays a crucial role in our lives.”
The Paris Perfume Week hosted 24 Smell Talks (conferences and roundtables).
The exhibition “Quand le parfum des plantes parle” (When the perfume of plants speaks), designed by Nez and the agency Projectiles, celebrating the 20th anniversary of the Parfum d’Empire brand. It showcased multisensory and immersive devices whose understated effectiveness paid tribute to the work of the perfumer and founder of the brand Marc-Antoine Corticchiato.
The four-day event also hosted a lineup of conferences and workshops within the Bastille Design Center in the 11th arrondissement.
The four-day event also hosted a lineup of conferences and workshops within the Bastille Design Center in the 11th arrondissement, as well as an off-site program, in partnership with the Fragrance Foundation France, involving educational, cultural, and commercial venues.
