IFRA Event Asks: Fragrance in Our Lives -- A Choice Worth Making?

The International Fragrance Association will hold a seminar, "Fragrance in Our Lives – A Choice Worth Making?" on September 9 at L’Association France-Ameriques in Paris. The event will include talks from Tim Jacob (School of Biosciences, Cardiff University) on the psychophysiological responses to pleasant and unpleasant smells, Thomas Hummel (Smell & Taste Clinic, Department of Otorhinolaryngology, University of Dresden Medical School) on anosmia and its effects, perfumer Allan McRitchie on fragrance in the marketing mix, and more.

For more information, contact Maud Mesmin or visit the organization's website.


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