Opening with a circus-themed party, this year's World Perfumery Congress ran the gamut of the fragrance world's fears and hopes. The excess of fragrance launches and the decay it instills in the market was a near-universal theme among speakers, in addition to anxieties about REACH and other looming legislation. However, there were clear calls for innovation and hope for the future. Sumit Bhasin (P&G) called for new technologies to protect fragrance formulas, including novel time-release features. Meanwhile, Ferdinand Storp (drom) gave a rousing talk in which he urged the industry to elevate perfumers and to let creativity fly—marketing a male scent instead to women, hyping the inclusion of a new synthetic in a scent and firing testing panels. Not to worry: cocktail parties and a marvelous fireworks-punctuated gala soothed any frayed fragrance industry nerves.
Sponsored
BONTOUX: A PASSIONATE AUTHENTIC PRODUCER OF NATURAL INGREDIENTS SINCE 1898 — Bontoux SAS
Amplify your citrus notes with FEMA 4898 — Sigma-Aldrich, a brand of MilliporeSigma
Prinova Provides a Behind the Scenes look at Triglav-Edelvais — Prinova
Indian Sandalwood: Natural, Simple and Responsible — Quintis Sandalwood Pty Ltd
ROBERTET’S, THE BOTANIST COLLECTION — Robertet Fragrances, Inc.
Most Popular in Event Coverage
- 1Givaudan Unveils Nature-conscious Scents
- 2The Fragrance Foundation: 2020 Awards Finalists
- 32019 Fragrance Foundation Awards Winners and Highlights
- 4[Update] Flavor Forward: The Future of Flavor with MIT at Flavorcon Now on Demand
- 5[Update] IFF at Perfumery for the New Normal Now on Demand
- 6Registration Open for International Perfumery Contest Mouillette d'Argent
- 7[Update] Firmenich at Perfumery for the New Normal Now on Demand
- 8ISIPCA to Host Virtual Open House Event
- 9[Update] Givaudan at Perfumery for the New Normal Now on Demand
- 10[Update] The Rise of The Meatless Juicy Burger at Flavorcon Virtual Now on Demand
Related Content
- NAFFS/SFC/CSA's 20th Annual Industry Roundtable Event
3/17/2020, Alex Mackenzie - NAFFS 2020 Annual Convention Summary
11/17/2020, Alex Mackenzie - Barcelona Olfaction Week 2020 Coming in May
2/4/2020, Jessie Kern - IAO Announces Inaugural L.A.-based Scent Week Event
2/11/2020, Jessie Kern - 2020 Perfumed Plume Announces Judges Panel
2/12/2020, Jessie Kern
FOLLOW US: