Amy Marks-McGee | Perfumer & Flavorist

Oral care for prevention, sensitive teeth , and whitening properties are driving activity and innovation. From toothpaste to mouthwash, brands are developing whitening formulas to brighten smiles.

From Mint to Marshmallow: The Sensory Revolution in Modern Oral Hygiene

Consumers’ desire for fresh breath and whiter teeth, playful flavors, unexpected collaborations, and functional candy drives oral care innovation.

“Swicy,” a portmanteau of “sweet” and “spicy,” has been trending since 2022. Its proliferation is apparent across multiple food and beverage products and continues to grow.

The Scoville Surge: Why 'Swicy' is Just the Start

Condiments and sauces lead the charge, beverages heat up, and candy joins the spicy movement in our latest Forward Thinking column.