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Type: Article

Breakthrough Creativity and Psychographics

This fragrance psychographic “overlay” to VALS is one new breakthrough area we are pioneering. We avoid the unworkable ideas or logic-deductions, the two polarities of mediocrity in the marketing and advertising of products. We use the fragrance psychographics as an invaluable creative tool toward focusing our breakthrough problem-solving in a constructive way.

Fragrance and Product Functionality

Product development is a horizontal Iinkage between a series of formulation events and consumer reactions. Creativity amounts to a novel association between seemingly unrelated facts. Creative perfumery then becomes the act of providing a fragrance to serve as a logical connection between a concept and a product formula. The concept is eventually translated into advertising and package copy when the product is actually marketed.

Progress in Essential Oils

Mountain Savory Oil.

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Functionalized Flavors, Part II

Technology and methods for supporting controlled release, thermal resistance, flavor enhancement and off-flavor masking

First Person: IFEAT 2010

Alain Frix (LyondellBasell Flavors & Fragrances), chairman of the IFEAT Marrakech conference committee, on regulations, sustainability and the future of F&F and ingredients

Indonesian oil of patchouli

Since no generally acceptable product has been created to replace patchouli, demand continues undiminished, and may well increase in the near future. The importance of this essential oil makes it imperative for the consuming industry to have frequent factual reports highlighting growing and distilling areas, the channels of supply, and factors that affect timely availability in the marketplace of good quality products.

Chemotaxonomy of spice plants

The use of systematic chemistry for plant classification is called chemosystematics or chemotaxonomy. The meaningful interpretation of the totality of taxonomoic characters is a difficult task. However, it has contributed much to natural classification.

A taste of what’s on the agenda for Flavorcon Virtual.

Flavorcon Virtual 2021 Preview

A taste of what’s on the agenda for Flavorcon Virtual.

Grown in Madagascar, vanilla CO₂ brings complexity and richness to fragrances.

Perfumer Notes: Vanilla CO₂

Grown in Madagascar, vanilla CO₂ brings complexity and richness to fragrances.

Progress in Essential Oils

Pennyroyal oil and cubeb oil.

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Atypical Jasmines in Perfumery

Why aren’t more jasmine types—with their potential to impart new and extraordinarily creative accords to fragrances (and even flavors)—being used in the industry?

Progress in Essential Oils

Tagetes oil and Armoise oil.

Progress in Essential Oils

Lawrence explores the composition of Hyssop Oil and Osmanthus Extracts.

Progress in Essential Oils

Lawrence discusses the composition of melissa or lemon balm oil from Slovak Republic, Cuba, Turkey, Greece and Serbia. In addition, he examines the composition of laurel leaf oil from Italy, Turkey and Spain.

Progress in Essential Oils

Lawrence discusses the composition of juniper berry oil from Lithuania, India, Montenegro and Greece.

Progress in Essential Oils

Lawrence discusses the composition and chirality of native spearmint oil from Serbia, Guangzhou (China), United States and India. Additionally, he covers the composition of carvone-rich oils of Mentha spicata from India, Moldova, Senegal, Italy, Greece, Egypt, Hungary, Turkey, Iran, Cameroon, Spain, Reunion, Algeria and Sudan.

Progress in Essential Oils

Lawrence discusses the composition of Nigella sativa oil from Egypt, France, Algeria, Bulgaria, Morocco, Syria, Jordan, Iran and Ethiopia. Additionally, he covers the composition of coriander seed oil (Coriandrum sativum L.) from Germany, China, Algeria, Turkey and India. Finally, Lawrence explores the composition of cilantro oil from India, Canada and Fiji.

Progress In Essential Oils

Bergamot Oil A number of years ago, Frey (1988) used the selective ion monitoring function of GC/MS to detect the addition of synthetic linalool and linalyl acetate by determining their impurities (dihydrolinalool and dihydrolinalyl acetate). He found that the addition of as little as 2% synthetic linalool and linalyl acetate to genuine bergamot oil could be detected.

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