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Section: Fragrance > Trends
The Overdose
The overdose is thereto glorify a perfume. The perfumer must feel free in the presence of his source materials, and not feel limited to a particular concentration of a product in his formula, under the delusion that one does not exceed certain known limits that have been set by successful perfumes.
Apr 6th, 2016
The Perfumer Notes column covers a wide variety of materials with insights from different perfumers.
[update] Discover The Latest "Perfumer Notes" Columns of 2022
In this monthly column, perfumers share various insights behind a chosen ingredient in formulations and beyond.
Aug 11th, 2022
Formula for Success: Innovation in Fragrance
The industry’s prospects for the next five years: excess launches, pricing pressures and the perfumer's palette.
Mar 18th, 2009
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Tide: The History of the Smell of Clean in North America
Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.
Oct 25th, 2018
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Perfume Goes Genderless: The Rise of the Third Option
Through its modern style, inclusive nature and fresh take on scent, unisex fragrances are breaking fragrance traditions and creating new opportunities.
Jun 11th, 2018
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The Juice: Ruth Mastenbroek
In an exclusive interview, Ruth Mastenbroek shares her experience as a budding perfumer in the industry whose job has taken her all over the world to ultimately create her own fragrance line.
Jun 8th, 2016
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