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Section: Fragrance > Trends

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Fragrance Futurology: 10 Ways Farm-to-Table Will Impact Perfume’s Next Decade

"Farm-to-bottle" is the obvious evolution of today’s global appetite for perfumery naturals. Watch out for some of the supply chain subtleties so you don’t get left behind.

Nielsen IG's Kymberly Graham shares, 'How do you keep a Black beauty consumer engaged? Relevant products. There's an opportunity to better market to that consumer because they're there, and you have their attention, how do you continue to increase your relevancy with them?'

Nielsen IQ Talks Black Beauty Consumer Spending Power & Opportunities for Segment Innovation

Nielsen IQ’s VP of Global Marketing & Communcations, Kymberly Graham shared insight into the Black beauty consumer’s spending power and the opportunity for brands.

The essential oils segment accounted for the largest revenue share in the global natural fragrance market in 2022.

Global Natural Fragrance Market to Grow at 8.8% CAGR from 2023–2032

The market size was worth $3.8 Million in 2022.

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CBD Compliance: What Beauty Brands Need to Know. Download your FREE guide

Analysts estimate the revenue generated by CBD skin care products in North America to be around $645 million and expects the market to expand at a staggering 33% annually through 2027. However, regulation on CBD is coming. What should brands do? Here's what you need to know to make that call.

NPD Analyst Asks Why 36% of Men in U.S. Study Don't Wear Fragrance

Brenna Phelan, manager and fragrance industry analyst at NPD, examines why 36% of men in the U.S. don't wear fragrance; 37% reported in an NPD study that they are simply "not interested."

Under the new research project, the Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

The Estée Lauder Companies' New Research Project to Decode the Scent-Emotion Connection

The Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

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A Sense of the World Perfumery Congress 2018: Pre-show Program Now Available

World Perfumery Congress has released its 2018 pre-show program, which features details on new event additions like the Exhibitor Marketing Trails, Master Perfumer Workshops and the WPC Art Installation.

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The Floral Extract Market is in Full Bloom—Here’s What You Need to Know

Thanks to an increased desire for natural ingredients in cosmetics and personal care products, floral extracts are anticipated to just keep on growing.

How to kill great new product ideas through diligent application of proven packaged goods techniques

We all see the value in following the traditional packaged goods approach in certain marketing situations. But in many instances, the classical methodology to new product development is dead wrong.

Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'

Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends

See the latest collaborations and insights from fragrance industry leaders in the air care segment.

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Vigon Named One of the Best and Brightest Companies to Work For in the World

For the first time, Vigon International has been named one of the nation’s "Best and Brightest Companies to Work For."

What are consumers searching for in terms of fine fragrance? Spate dishes on the top two rising stars.

Jean Paul Gaultier & Laura Mercier Names Top Rising Star Personal Fragrance Brands in US by Spate

See the data behind Jean Paul Gaultier’s bringing in 56.5K monthly searches and a +149.6% growth in searches compared to last year.

Neostalgia connects with a pastel-colored atmosphere, with touches of playful surrealism, peculiar shapes, protective escapism, and retro shapes.

Neostalgia Leads Top 3 Home Care Trends for Summer 2024 According to Scentmate by dsm-firmenich

Neostalgia is a concept that blends nostalgia and novelty, a more positive emotion than traditional nostalgia, as it involves enjoying the past again.

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