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Type: Article
Section: Fragrance > Trends
Trends
Multisensory Exhibit Pushes the Perfumery Envelope
Focusing on putting artistry back into perfumery, Mane recently removed all creative (consumer demographics, concepts, etc.) and cost constraints from a team of perfumers as part of a multisensory marketing-led initiative dubbed Fragrance Avatar. The project allowed perfumers to create “from their very core.”
Ingredients
Trends in Mint, Part 1: Ingredients
Shortage of crop: India reported a good crop in 2011, but it does seem that the volume of material that came to market was a little less than expected. Perhaps the world demand has also been underestimated.
Trends
Securing a Leadership Position for a Pro-fragrance Future
Between legislation and antifragrance sentiment among NGOs and the media, it is necessary for industry organizations to take on an expanded role in advocacy.
Trends
The Last Word: Francisco Fernandez Alvarez-Castellanos
The Spanish aroma chemical industry: a mirror of the global industry
Trends
The Power of Perfume and the Aromatic Plants of Provence, the Alps and Côte d'Azur
Highlights from the 30th Essential Oil Days (Journées des Huiles Essentielles [APPAM]) and International Congress of Medicinal and Aromatic Plants (Congrès International Plantes Aromatiques et Médicinales [PAM])
Trends
Beyond BRIC: Traditional and New Natural Raw Materials and Supply Issues 137918788
Ingredients and sourcing in Indonesia, Tahiti, Réunion and Maghreb— highlights from Journées des Huiles Essentielles and Congrès International Plantes Aromatiques et Médicinales
Trends
Beyond BRIC: Aromatic Ingredients of Paraguay
During a presentation at the 2011 International Federation of Essential Oils and Aroma Trades meeting in Barcelona, Spain, Raul Amigo (Amigo & Arditi SA) outlined the ingredients of Paraguay.
Trends
The BRIC Factor
How products, consumers and perfumers in developing markets will influence global brands
Regulatory & Research
The Case for Fragrance Family Loyalty
Fine fragrance marketing initiatives and sales training continue to ignore the fundamental tie that binds people to their perfume—the olfactory experience of wearing a favorite scent. The fragrance industry continues to dance around the edges of olfactory marketing, but hasn’t gotten religion, investing only half-heartedly in promotional programs based on fragrance families.
Trends
New Realities, New Opportunities
How value-added services, consolidation and core lists have reshaped the F&F industry, creating new openings for midsize and small companies
Event Coverage
The Challenge of "Natural;" Flavor and Fragrance Trends
Highlights from the WFFC fall meeting
Trends
The Last Word: Competing Ingredient Demands
How the world's food needs and novel natural aromatic ingredient applications could put new pressures on F&F ingredient supplies.
Trends
Action Items: Keys to Success and Competitive Challenges for Fragrance Manufacturers of All Sizes
Part 3 of 3: Benchmarking the fragrance industry—conclusions and recommendations
Trends
Be Different
If fragrance companies and their customers are to protect their bottom lines, differentiated fragrances among products will become crucial.
Trends
Forward Thinking: A Note on Fragrance, A Feminine Point of View
A focus on rose, love, life and gold carry feminine fine fragrance trends.
Trends
Today's Natural Aroma Chemicals and Their Sources
Obtaining natural aroma chemicals by direct isolation from food sources is the oldest method of obtaining such materials, and indeed, as has been noted before, isolation of materials from natural sources is the de facto origin of organic chemistry.
Trends
Fragrance and Transparency
It is not coming because of any pending legislation, but rather because of a desire from consumers and some consumer goods companies to lift the veil of secrecy from fragrance ingredients.
Regulatory & Research
Protecting Intellectual Property in the Age of Transparency
Why the defense of fragrance industry trade secrets is so important, both politically and legally.
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