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Section: Fragrance > Personal Care/Beauty

The activation reimagines Rio’s orelhões, dome-shaped public phone booths, as colorful scent portals covered in original artwork.

Sol de Janeiro Announced as Coachella’s First Fragrance Partner, Exclusive Body Care Partner

The partnership centers on Casa Cheirosa, a 30 ft x 30 ft sensory activation on the festival grounds.

Customers are also invited to utilize custom frames and props at the interactive photobooth to redeem samples and wishing bracelets as gifts upon sharing their photos on social platforms.

L'Occitane Group Expands Sol de Janeiro Across Asia Pacific with Pop-up Launch

The immersive activation is said to feature an innovative retailtainment journey for consumers.

Social selling platforms such as TikTok Shop, Temu, Ebay, Poshmark, Mercari and Shein have collectively captured 6.2% of the total e-commerce market, per NIQ; TikTok leads with 2.6% market share, followed by Temu, with 1.5%.

2024's Global Beauty Sales Are Powered by An Ecommerce & Social Selling Boom

Breaking down sales data for fragrances, skin care, hair care and color cosmetics points to a bifurcating market.

Scentbirf

Scentbird Rebrand and Customer Insight Highlighted in Exclusive WPC On-Demand Interview

CEO and co-founder Mariya Nurislamova connects to talk about rebrand details and what the fragrance customer is looking for.

Impressions of You encourages users to layer by utilizing musky bases in each formula.

Glossier Launches 2 Skin-scent Enhancers Rêve and Doux with Musky Ambrox Base

Impressions of You encourages users to layer by utilizing musky bases in each formula.

Consumers can quickly scan a QR code on the product label and enter the required data, photos and documents needed for prompt investigation.

Meeting 5 MoCRA Mandates for Adverse Event Reporting: Registrar Corp. Launches New Tool

Registrar Corp. has developed software to meet the FDA's/MoCRA's 5 stringent requirements for adverse event reporting.

Eternis CEO Wilfrid Gambade on Growth Strategy, Sustainability, and the Future of Aroma Chemicals

Gambade shares his insights on what attracted him to the company, Eternis' ambitious growth strategy and how sustainability is at the heart of its operations.

Lake & Skye Founder on Acquisition by Tru Fragrance: ‘I’m excited to take the company to the next level’

Courtney Somer, founder and chief creative officer of Lake & Skye, discusses her education in wellness and what this acquisition means for her brand.

cosmetic products spilling out of yellow makeup bag

Legal Briefs: 18 Product Alerts in Europe, J&J Ups Talc Offer $1.1 B, Tattoo Pigment Recall, Coppertone Class Action Dropped

This legal briefing includes 18 product citations in Europe for fragrance allergens/prohibited substances; J&J's raised talc settlement offer; a tattoo pigment recalled for microbe contamination; and a dropped class action against Coppertone.

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