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Inside IFF: Where Nature, Biotech and AI Converge in Fragrance

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Symrise Strengthens Fragrance Leadership with Strong Results, AI-Driven Innovation and Global Creative Expansion

Navigating volatility, delivering emotional benefits and sustainable materials, and the implications of augmented creativity.

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Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.

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Editor’s Note: What I Learned at the 2026 World Perfumery Congress

The industry is adapting amid a rise in tech, ingredient innovation and a market boom.

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Biotechnology as a ‘Flexible Toolbox’ for R&D: Q&A with SVP of IFF Scent

Charbel Bouez explains how IFF Scent uses several different technologies to innovate while maintaining its high quality.

Gen Z's desire for individuality extends to their fragrance choices.

Gen Z Redefines Fragrance: A New Era of Personalized Scents

Younger consumers are leading the way in fragrance, seeing these products as a way to express their individuality.

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Takasago Targets High-Growth Markets, Doubles Down on Innovation and Regional Expansion

The company is planning to recruit expert perfumers in the United Kingdom, United States and India to work across the global portfolio of brands.

Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance

Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.

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Technology and the Future of Innovation in Our Industry

Technological advances have changed all aspects of modern life, including not only the expectations of consumers and how we meet them but the very way that we perform our jobs each day.

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Fragrance Is Rewiring the Personal Care Experience

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Scaling Fragrance: Iberchem on Growth, Emotion and the New Creative Tech Era

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The New Power of Scent in Beauty

How science, wellness and personalization are transforming fragrance from a sensory extra into a strategic beauty driver.

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How Neuroscience Research is Driving the Functional Fragrance Movement

Learn about the intersection of perfumery and neuroscientific research in this technology roundup.

On a 1-10 scale of the importance of scent, “scent in my bathtub products” received 9.3.

5 Trends Shaping the Bath & Body Care Industry

Scent experiences, line extensions, collaborations, body sprays, and hand care are leading the way in bath and body care innovation.

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Forward Thinking: Hair Flair, Fragrance and Care

Hair colorants, customized hair products and innovative hair care applications inspired by skin care are providing new opportunities and challenges for fragrance houses and consumer packaged goods manufacturers.