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Section: Fragrance > Ambient Scent

The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.

Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer

Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.

The insert is designed to be a non-invasive solution that promotes sleep quality, made of 70% repurposed cotton, to be inserted between the pillow and the pillowcase, to be changed weekly, with each box containing a three-month supply.

IFF, SleepScore Labs and Mattress Firm Debuts Sleepy’s Scented Pillow Inserts Collab

The studies used advanced sleep monitoring technology, which took measurements—such as respiratory and actimetry among others—every 30 seconds of more than 4,000 people sleeping in their own homes.

According to Scentmate, the percentage of consumers interested in alternative rituals such as meditation, astrology, crystals, aromatherapy, tarot reading, etc., is growing, creating new types of spirituality that blend the mundane with the divine.

Scentmate by dsm-firmenich Reports Young Adult Consumers Seek Emotional Balance Through Scents

This trend is said to be redefining olfactory preferences, with increasing demand for fragrances that evoke spirituality.

The creation was designed to evoke the 'best of Joya’s NY heritage with the celebratory expressions of the Lunar New Year’s Wood Dragon.'

Joya Studio Captures the Smell of Fireworks with Year of the Dragon Candle

When lit, sparks of firecrackers explode to reveal soft floral notes and earthy hints.

Linda Song

Givaudan Senior Perfumer Linda Song Talks New Industry Players, Job Demands & Advice for Newcomers

Song shares, "I particularly enjoy the breadth of working from alcohol to various bases because the ideation, the process, and the materials are different."

Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'

OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director

A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.

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