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Symrise Strengthens Fragrance Leadership with Strong Results, AI-Driven Innovation and Global Creative Expansion

Navigating volatility, delivering emotional benefits and sustainable materials, and the implications of augmented creativity.

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IFF Details Data-Backed Scent Platforms at in-cosmetics Global 2026

The company is positioning scent as a tool to influence a broader range of emotional states beyond traditional cues like relaxation, including comfort, reassurance and optimism.

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Givaudan’s Next Era of Growth, Innovation and Fragrance Excellence

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Mane’s Growth Playbook for a Fragmented Fragrance Economy

From AI-driven creation and insight to the power of biotech acquisitions.

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Fragrance at an Inflection Point

Recent signals point to an industry entering an era of augmented creativity and new horizons.

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Eurofragance Unveils Mood-Boosting Fragrances Powered by Captive Ingredient Euphorion

The ingredient functions as a trigeminal nerve activator, generating a refreshing and long-lasting cooling sensation.

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Scaling Fragrance: Iberchem on Growth, Emotion and the New Creative Tech Era

According to Dumski, consumers are turning toward fragrance to provide healing and wellness solutions for mind and body.

Pura's Chief Fragrance Experience Officer Weighs in on Consumer Demands and Evolving Trends

Mara Dumski began her fragrance journey at IFF, where she worked for 25 years.

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Top 5 Fragrance Headlines of March 2025

Check out our most popular fragrance articles from the past month.

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Top 5 Fragrance Headlines of September 2025

Sandra Barvaux shares, 'Our goal is to offer Aera consumers beautiful fragrances that resonate with the ambiance they desire to create in their homes.'

Evolving Home Care Market Trends According to Aera

During a one-on-one interview, Sandra Barvaux to shared insight into the brand's evolution, collaborations, current exciting trends in home care and more.