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The Made For [You] trend is all about unbridled experimentation – evolving that which is simple into something that brings personal joy. The above photo is based on the color inspiration for this trend.

ADM Announces 2025 Flavor and Color Trend Outlooks

ADM's 2025 Flavor and Color Trends Report examines four trend spaces driving consumers' choices.

Bright glass greenhouse with hanging lemons, white pergola, and orange swing seats

Sustaining the Future of Citrus: Q&A with IFF’s VP of Citrus Innovation

Karel Coosemans explains what customers are looking for at the Citrus Innovation Center and how this space is helping secure the citrus supply for the future.

Laboratory erlenmeyer flasks with red and orange liquids on a lab shelf

The Evolution of the Flavorist: From Bench Chemist to Cross-Functional Innovator

As the flavor industry shifts and evolves, flavorists must also learn new skills to stay competitive.

850x425-CES

Flavor and Fragrance Industry Highlights from CES 2020

P&F explores some of the top trending flavor and fragrance industry tech at this years Consumer Electronics Show.