Takasago International Corp. and Takasago Ltd., in conjunction with Mitsubishi Corp., have acquired Dan Kaffe, a Malaysian manufacturer of coffee extracts and spray dried coffee. According to Euromonitor, it’s anticipated that by 2008, the coffee market in China will grow by 70%. According to Takasago International Corp. Flavor Division’s vice president and general manager Brian Buck, “What was predominantly a Western concept has taken hold in Asian markets, and with this acceptance comes new coffee flavor ideas.”
Of the acquisition, Buck said, “The coffee market has been booming in Asian markets and the popularity of Dan Kaffee products has been noted worldwide. The acquisition impacts on our development of new coffee flavor concepts here in the United States as the worldwide coffee market continues to grow, with consumers always looking for better coffee tastes.”