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Patricia Reign

Interesting Stories

'We built Osmo to accelerate fragrance innovation, and this auction is the clearest expression of that mission,' said Alex Wiltschko, CEO and founder of Osmo. 'These molecules exist because AI can do in months what traditional discovery takes years to achieve. Now we're opening access to them in a way the industry has never seen before.'

Osmo Opens AI-Developed Captives to Market Through Industry-First Auction

Elevating the Taste Experience with BioSymphony™

Sponsored

Elevating the Taste Experience with BioSymphony™

'Aroma: Perception resulting from stimulating the olfactory receptors; in a broader sense, the term is sometimes used to refer to the combination of sensations resulting from stimulation of the entire nasal cavity.'

Regulatory & Research

From "Absolute" to "X-Free Essential Oil": IOFI Launches Global Flavor Glossary to Bring Consistency to an Increasingly Complex Industry

Instead of relying on fragrance vocabulary—which many consumers struggle to articulate—the platform attempts to infer olfactive preferences from visual taste.

Jo Malone Taps Pinterest Data for Fragrance Discovery in Latest AI Personalization Play

Research suggests that odors below the threshold of conscious detection can still shape perception, influence behavior and alter emotional responses.

Regulatory & Research

The Invisible Influence: Why Subthreshold Odors Deserve More Attention

Elevating the Taste Experience with BioSymphony™

Sponsored

Elevating the Taste Experience with BioSymphony™

Agrumaria Reggina Becomes Agrumaria as Citrus Specialist Sharpens Global Identity

Among the winning brands, L’Oréal-owned fragrance houses dominated the awards program, with Yves Saint Laurent, Valentino, Prada and Miu Miu collecting top honors across prestige, luxury and ultra-luxury categories. Read the story for the full list of winners.

Dominique Ropion, Honorine Blanc and Marie Salamagne Lead Big Wins at 2026 Fragrance Foundation Awards

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