👃The countdown for the return of the World Perfumery Congress (WPC) is on! On behalf of presenters American Society of Perfumers, and produced by Allured Business Media, we are proud to announce that WPC is heading to Geneva, Switzerland, on June 24-27, 2024, at Palexpo. 👉🏽 Register now to set your fragrance innovation agenda; 1-day passes are available, as are group rates.
💵DISCOUNT CODE: THYMESUP
Capturing Real Time Emotions Induced by a Fragrance
Franck Molina, Ph.D., Director at Sys2diag CNRS/ALCEN joins Jérôme Di Marino, Perfumer at MANE for the Capturing Real Time Emotions Induced by a Fragrance session on Wednesday, June 26.
In the fascinating world of olfactory science, fragrances have always been recognized to convey emotions. Assessing their emotional impact represents a remarkable scientific undertaking, particularly when it comes to measuring this impact without disturbing the emotional state of an individual by intrusive methodologies. A consortium gathering the French National Scientific Research Center CNRS, a biotech start-up Skillcell and the flavor & fragrance company MANE has pooled together expertise and resources to overcome this challenge.
Under the guidance of a perfumer, join us to discover an innovative way to measure emotions thanks to a combination of biological markers captured via Skillcell technology. The non-invasive methodology is precise and simple. It provides a new emotional signature after submitting a subject to an olfactive stimuli. This breakthrough scientific approach opens a new era for fragrance formulation, offering robust results to create tailored fragrances to induce specific emotional states.
Join us @ WPC 2024
- It's unique! The event connects the dots across all stakeholders in the fragrance industry–from fragrance houses to creators to brands, you can network with the entire industry food chain in one place.
- It's insightful! The conference stage has tapped industry experts to share insights across various markets including fine fragrance, personal care, natural ingredients, functional fragrance, sustainable initiatives and more.
- Explore what’s new, now and next in fragrance on the expo hall floor featuring unique ingredients from every corner of the globe and the latest scent technology innovations.
- It's inspiring! Interactive panel discussions and technical talks stir up inspiration and thought-provoking ideas, check out our schedule.
- It's fun! Network with fellow fragrance professionals from around the world. Take your connections beyond LinkedIn with face-to-face meetings.
- Your full conference registration includes admission to the Opening Cocktail Reception (June 24), three days of conference sessions, expo hall access and admission to the World Perfumery Congress Gala (June 27).
- Just looking for time to navigate the expo hall floor? We have tailored registration rates for you!
