In this World Perfumery Congress (WPC) edition of Two Sense, we talk to Miguel Alemañy, director of R&D for flavors and fragrances at P&G. Miguel will be speaking at this year's WPC on the "Four Biggest Threats to the Perfume Industry." Miguel gives us a preview of what he will be discussing during his presentation, as well as his perspective on the direction the fragrance industry is headed – and it involves more collaboration within the supply chain.
In this World Perfumery Congress (WPC) edition of Two Sense, we talk to Miguel Alemañy, director of R&D for flavors and fragrances at P&G. Miguel will be speaking at this year's WPC on the "Four Biggest Threats to the Perfume Industry." Miguel gives us a preview of what he will be discussing during his presentation, as well as his perspective on the direction the fragrance industry is headed – and it involves more collaboration within the supply chain.
"The future of fragrance does not look like what we have today...it requires more unity."
WPC will take place in Nice, France on June 5-7 at the Palais des Congres Nice Acropolis. Please visit the World Perfumery Congress homepage for an updated list of speakers, conference schedule and to register.
