International Fragrance Association (IFRA; Darmstadt, Germany) will hold a seminar investigating “the pros and cons of modern fragrance” on March 31, 2009 at Stanhope Hotel, Brussels, Belgium. The event will feature talks on:
• Scents and their Psychophysiological Effects
• Life Without Smell—Anosmia and its Effects
• Perfume Sensations & Sensitization
• Fragrance in the Marketing Mix: why and how fragrance is used in everyday products
• The Meaning of Scents for Life.
This will be followed by a panel debate. For more information, contact Maud Mesmin
!['[W]hen a perfumer is given a brief, you're taking parts from different parts of your life and experiences, you're bringing such a personal POV to create an olfactive experience that can't be replicated by a computer that doesn't have those touchpoints,' says perfumer Nicole Mancini.](https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/03/img-7063.PH7aX8fPat.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
