Marc Jacobs hosted a virtual launch party on August 26, 2020, to celebrate the release of its newest fragrance: Perfect.
The fragrance features top notes of rhubarb and daffodil, an almond milk heart note and a base of Cashmeran.
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The perfume was inspired by Marc Jacobs’ mantra: “I am perfect as I am,” which was featured throughout the event.
The event was comprised of several “rooms” featuring different activities and entertainment, including a live performance by Kim Petras.
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The main party room was hosted by drag performers Shangela and DJ Joelle, where participants were awarded free bottles of the new Marc Jacobs Perfect eau de parfum for showing off their most perfect dance moves.
Participants could get their portraits drawn by artist Jacky Blue, have their virtual headshot taken by professional fashion photographer Hunter Abrams, receive a hand-typed perfect appraisal from a member of the artist duo The Bumbys, ask a question in the Perfect campaign cast Q&A or participate in an open casting call with Marc Jacobs casting director Anita Bitton.