Consumers of foods and beverages don't buy chemicals, they buy perceptions, explained Terry Acree (Cornell University) during the recent joint meeting of the Society of Flavor Chemists and Chemical Sources Association at the Valley Regency in Clifton, New Jersey. And so, understanding the relationships between chemicals and perceptions has always been the challenge of flavor science. Aside from a few isolated examples, consumers eat no pure chemicals—everything that is perceived is a mixture of materials.
Sponsored
Delivering a legacy of leadership in authentic Citrus — Firmenich, Inc.
Diversifying the Palette: High Impact Aroma Molecules—The Ebook — Bedoukian Research
Grasse Expertise : The strength of coopetition, turned towards international and innovation — Le Club des Entrepreneurs du Pays de Grasse
Kosher Manufacturing in the Food Chemicals Industry — Sigma-Aldrich/Millipore Sigma
ELIXENS - getting even closer to the fields — Elixens America
Most Popular in Event Coverage
- 12019 Fragrance Foundation Awards Winners and Highlights
- 2Flavorcon 2019 Wraps Up in Cincinnati
- 3Flavorcon 2020 Announces Location and Dates
- 4Flavorcon 2019: Day 1 Recap
- 5Givaudan Publishes Chef Event Insights and Announces New Technology
- 6Fragrance Foundation France Announce Winners of 2018 FIFI Awards
- 7[update] Who's Attending Flavorcon 2019?
- 8Fragrance Creators Announces 2019 Board and Reflects on 2018 at Annual Meeting
- 9Fragrance 2.0: WPC 2020 Announces Advisors and Call for Papers
- 10Fragrance Foundation Announces 2019 Finalists
Related Content
- Institute of Olfaction's Biennial Scent Fair
12/27/2018, Eddie Bulliqi, scent journalist - FEMA 49th Fall Symposium Addresses Chemophobia, Supply Chain Transparency and More
12/27/2018, Deniz Ataman, managing editor, Perfumer & Flavorist - Flavorcon 2018 Hosts Global Tastemakers in Atlantic City
12/27/2018, Ryan Daily, Assistant Editor, Perfumer & Flavorist - Flavorcon 2019 Brings Global Flavor to Cincinnati
5/30/2019, Ryan Daily, Assistant Editor, Perfumer & Flavorist - Finding a Way Forward: IFT19 Looks to the Future of Food and Flavor
6/20/2019, Ryan Daily, Assistant Editor, Perfumer & Flavorist
FOLLOW US: