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WFFC 33rd Annual Gala

Oct 7th, 2015

Oct 7th, 2015

Nicole Urbanowicz

Woodland Park, NJ

New Jersey

http://www.wffc.org

Interesting Stories

From Soil to Scent: Indesso’s Responsible Patchouli Journey

Sponsored

From Soil to Scent: Indesso’s Responsible Patchouli Journey

Research suggests that odors below the threshold of conscious detection can still shape perception, influence behavior and alter emotional responses.

Regulatory & Research

The Invisible Influence: Why Subthreshold Odors Deserve More Attention

Givaudan’s Eurofragance Deal Signals a New Race for Regional Fragrance Power

With Roblox attracting more than 150 million daily users, Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers, positioning fragrance as both a creative and educational pursuit.

Givaudan Brings Perfumery to Roblox With Launch of Garden Makers

Overall, this year’s Esxence signaled a category at a crossroads: expanding rapidly in scale and creativity, but increasingly challenged by oversaturation and the need to sustain meaning in an overcrowded fragrance landscape.

Esxence 2026: “Sensing the World” Signals a New Era of Scale, Storytelling, and Scent Saturation in Artistic Perfumery

Founded by engineer Laura Sisson (at left) artist-perfumer Sean Raspet (at right), Patina is building a machine-learning–driven platform called Sense1 that models how molecules interact with human olfactory receptors.

Regulatory & Research

Patina Is Building an AI “Scent Code” to Turn Fragrance Into a Programmable Molecular System

More than 200 guests attended the White House event, while FCA's Capitol Hill activation, themed 'The Scent of Innovation,' attracted more than 350 lawmakers, staffers and industry representatives.

Regulatory & Research

FCA Brings Fragrance Innovation to the White House in Landmark Policy Push

Elevating the Taste Experience with BioSymphony™

Sponsored

Elevating the Taste Experience with BioSymphony™

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