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Superhuman Scents: Perfume in the Machine Age

May 15th, 2012

May 15th, 2012

Layla Schlack

London, England

Europe

http://www.scratchandsniffevents.com/events/

Interesting Stories

'We built Osmo to accelerate fragrance innovation, and this auction is the clearest expression of that mission,' said Alex Wiltschko, CEO and founder of Osmo. 'These molecules exist because AI can do in months what traditional discovery takes years to achieve. Now we're opening access to them in a way the industry has never seen before.'

Osmo Opens AI-Developed Captives to Market Through Industry-First Auction

Research suggests that odors below the threshold of conscious detection can still shape perception, influence behavior and alter emotional responses.

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The Invisible Influence: Why Subthreshold Odors Deserve More Attention

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Among the winning brands, L’Oréal-owned fragrance houses dominated the awards program, with Yves Saint Laurent, Valentino, Prada and Miu Miu collecting top honors across prestige, luxury and ultra-luxury categories. Read the story for the full list of winners.

Dominique Ropion, Honorine Blanc and Marie Salamagne Lead Big Wins at 2026 Fragrance Foundation Awards

BFI’s operations will remain in Chicago, and the existing team will continue supporting customers following the transaction.

FlavorSum Deepens Beverage Reach with Beverage Flavors International Acquisition

Founded by engineer Laura Sisson (at left) artist-perfumer Sean Raspet (at right), Patina is building a machine-learning–driven platform called Sense1 that models how molecules interact with human olfactory receptors.

Regulatory & Research

Patina Is Building an AI “Scent Code” to Turn Fragrance Into a Programmable Molecular System

CO₂ Emission Reduction with BASF Aroma Ingredients

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'Caura tonka is naturally high in coumarin because of the environment in which it grows,' says Avilan CEO Julio Quintero.

Beyond the Origin Story: Avilan’s Julio Quintero on Wild-Harvested Naturals, Traceability and the Future of Direct-Origin Sourcing

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