Laurence Arrigo-Klove
A substantial international marketing experience at American Express followed by a Swiss luxury beauty specialty store retail management left a strong stamp. An aspiration for excellence, for understanding the audience, identifying trends, nurturing brands, grasping strategies and creating engaging stories to ultimately deliver a high level of business performance. She now provides free-lance consultancy services for clients mainly in the perfume industry where she combines her two passions, fine fragrances and creative communications. As she lives in Geneva, she decided to play with the words 'lake', 'impact' and her surname for the logo. LAK. Right.