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Section: Fragrance > Trends
Beauty salon showcase with colorful bottles
P&G Brands Acquired by Coty
P&G accepted Coty's offer of $12.5 billion to merge 43 P&G beauty brands with Coty.
Jul 9th, 2015
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P&G Takes Steps Towards Smart Home
P&G announced a new product when, connected with a smartphone app, gives homeowners complete control over the scents of their home.
Jan 14th, 2016
Air Care Report: P&G Takes on Hotel Smell
The Hampton Inn hotel chain has released traveler survey results that show fragrance expectations are changing, an opportunity Procter & Gamble's Febreze brand recently tackled.
Dec 31st, 2008
P&G Seeks Scent Connection with Consumers Through Gain Brand
One the strongest subliminal connections consumers experience is through scent, and smart brands are building ways to capitalize on this connection.
Jan 25th, 2011
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[Podcast] Two Sense: Uniting the Fragrance Industry with P&G's Miguel Alemañy
Miguel Alemañy of P&G gives us a preview of his presentation "The Four Biggest Threats to the Perfume Industry" at the 2018 World Perfumery Congress.
Mar 6th, 2018
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