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Section: Fragrance > Trends

Changing Trends in the Marketing of Fragrances, Women’s and Men’s, in the United States

Perhaps television is part of the answer. What the fragrance industry needs is stronger consumer acceptance, which can be generated by television. The use of television as a vehicle to build stronger consumer acceptance will become much more meaningful in the next five years.

Action Items: Keys to Success and Competitive Challenges for Fragrance Manufacturers of All Sizes

Part 3 of 3: Benchmarking the fragrance industry—conclusions and recommendations

Fragrance Perspectives: State of the Art—the Good, the Bad and the Truth

A frank look at the state of the fragrance industry. Let’s start with the bad. The world of fragrances is no longer what it used to be.

Seven: Rhubarb, Mint and Tea Aromas Will Be Hot in Spring/Summer '15

Fruity rhubarb, cool mint and the re-appearance of fresh tea notes are among Seven Scent’s top picks for next year’s spring/summer fragrance collections.

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Vigon Named One of the Best and Brightest Companies to Work For in the World

For the first time, Vigon International has been named one of the nation’s "Best and Brightest Companies to Work For."

While sustainable solutions are among the top consumer demands in fabric care products, the sensorial and well-being benefits of fragrance cannot be overlooked.

The Future of Fabric Care: How Purchasing Trends and Scent Tech are Shaping the Industry

Understand consumer purchasing drivers per peer-reviewed research as well as innovative scent and sustainability technology launches in the fabric care market.

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Are you familiar with market trends and do these influence your formulation choices? [1-Question Poll]

Take a moment to weigh in on this week's poll!

The growth of the Middle Eastern fragrance market growth is majorly attributed to the presence of young demography, an upsurge in disposable income and an improvement in the standard of living.

Middle East Fragrance Market Driven by Social Media Marketing, Male Consumer Growth and Well-being

The Middle East fragrances market is projected to reach $4,414.1 million by 2027.

One Size Doesn't Fit All: Varying Factors of Success in Small-, Medium- and Large-sized Fragrance Manufacturers

Part 1 of 3: Benchmarking the fragrance industry—examining current trends and future growth

Tobacco accords are often used as a warm, rich and slightly sweet base note.

Consumer Preferences Are Redefining Tobacco's Role in Flavor and Fragrance: Q&A with Tobacco Flavorist Manoj Arora

The chief perfumer and tobacco flavorist of Sacheerome discusses how trends towards health and wellness are applying to tobacco flavors and fragrances.

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