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Woman holding Influxious fragrance bottle wearing gold bracelets and neutral draped clothing

A New Era for Black-Owned Fragrance

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Rethinking Fragrance

From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.

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Forward Thinking: Fragrance Frenzy

Vying for consumers, fine fragrance market activity is being driven by genderless fragrance directions, fragrance books, attention grabbing packaging, store experiences, sampling and technology.

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ScentFest SF Makes a Big First Impression

More than 4,000 fragrance lovers, 100+ niche brands and a who’s who of perfumery converged in San Francisco for the inaugural ScentFest SF, signaling the growing appetite—and cultural momentum—behind independent and niche fragrance.

From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.

Fragrance’s Moody Moment

Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.

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Perfume Goes Genderless: The Rise of the Third Option

Through its modern style, inclusive nature and fresh take on scent, unisex fragrances are breaking fragrance traditions and creating new opportunities.

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The Juice: Neil Morris

“The hippies used to wear patchouli, sandalwood and ambergris,” says Neil, “but I would take those and blend them all together in a certain way—and people would say ‘Hey man, would you make me some of that oil?’ And that’s how I became known as the oil guy. It just sort of happened.”

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Christophe Laudamiel: Perfumer of the Future

Christophe Laudamiel has spent his career eagerly embracing what he sees as the future of fragrance, and in some ways he already lives there.