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5 Results
Type: Podcast
Section: Fragrance > Regulatory & Research
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[podcast] The Sound and Scent of Efficacy
"While the consumer will think of ... feeling the softness of hair or smoothness of skin, our research has shown that none of our experiences is just unisensory. ...If we know that perception is multisensory, we start thinking about the role [of other senses]." Learn more from Charles Spence, Ph.D., in this seven-part podcast series, sponsored by Berjé.
Feb 7th, 2019
In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
Two Sense: Fragrance Marketing & Understanding Consumer Perception
In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
Dec 20th, 2022
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[Podcast] Talking Fragrance Property With Saskia Wilson-Brown
On the one-year anniversary of the Two Sense podcast, P&F caught up with Saskia Wilson-Brown of The Institute for Art and Olfaction to talk about her recent effort to create a new fragrance copyright framework for sharing and protecting independent perfumes.
Jun 19th, 2018
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[Podcast] The Art and Industry of Niche Fragrances
What's the niche fragrance industry all about? Perfumer Darryl Do shares his perspective on what it takes to create an indie fragrance in a highly competitive market.
Sep 1st, 2017
Iberchem's WaveMotion® is a neuroscientific investigation program to scientifically evaluate the impact of fragrance on human psychology and physiology. Scroll to tune in!
[podcast] Exploring Iberchem’s Wavemotion® Program and the Future of Fragrance Innovation
Let's explore the groundbreaking WaveMotion® program, where neuroscience meets fragrance creation.
Dec 2nd, 2024
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