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Personal Care/Beauty
The New Power of Scent in Beauty
How science, wellness and personalization are transforming fragrance from a sensory extra into a strategic beauty driver.
Fine Fragrance
The GCC’s Beauty Boom Is Going Global
"The UAE is now among the world's top 10 perfume exporters, with exports up nearly seven fold in a decade on UN trade data..."
Personal Care/Beauty
From Vanilla CO2 to Sea Salt: The Fragrance Strategy Behind Axe's Comeback
Explore how AXE is rebuilding fine fragrance with ingredients and audience in mind.
Fine Fragrance
Inside IFF: Where Nature, Biotech and AI Converge in Fragrance
Ambient Scent
IFF Details Data-Backed Scent Platforms at in-cosmetics Global 2026
The company is positioning scent as a tool to influence a broader range of emotional states beyond traditional cues like relaxation, including comfort, reassurance and optimism.
Ingredients
Biotechnology as a ‘Flexible Toolbox’ for R&D: Q&A with SVP of IFF Scent
Charbel Bouez explains how IFF Scent uses several different technologies to innovate while maintaining its high quality.
Fragrance
Top 5 Fragrance Articles of 2025
Check out our most popular fragrance headlines.
Ingredients
IFF Expands LMR Naturals Site in Grasse
A €10 million investment enhances capacity, sustainability and innovation in the heart of the world’s perfume capital.
Ingredients
IFF Announces Bioprospecting Partnership with Reservas Votorantim in Brazil
The agreement provides IFF and LMR Naturals exclusive access to the native flora of the area with the goal of developing new extracts for perfumery and cosmetics.
Fragrance
Top 5 Fragrance Headlines of April 2025
Check out what our readers loved most this month.
Fine Fragrance
Vyrao Introduces Genderless Fragrance Mamajuju with Neuroscience-backed Emotional Benefits
The brand collaborated with IFF's proprietary Science of Wellness program to determine which ingredients have the greatest impact on the brain's perceptions of scent.
Fine Fragrance
IFF's Ylanganate Floral Booster & Mindfully Produced Grapefruit and Persian Lime Oils to Debut at the 2024
World Perfumery Congress
Ana Paula Mendonça, president, scent, IFF, said, “Ylanganate, grapefruit and Persian lime oils exemplify mindful fragrance design that brings together the best of nature and cutting-edge science."
