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Fragrance
Osmo Launches AI-Powered Fragrance House, Generation
Perfumer & Flavorist+
asked the company's CEO and master perfumer about how this new fragrance house will harness its proprietary technology to elevate fragrance formulation.
Fine Fragrance
As Beauty Becomes the Focus, Unilever Invests in AI-Powered Fragrance Innovation in India
The company is actively reshaping its portfolio and has outlined plans to separate its food and beverage businesses, positioning itself as a focused beauty and wellness player.
Trends
OnScent Launches Generative AI Platform for Fragrance Trend Forecasting
“With ScentRadar, it’s like conducting global, real-time focus groups 24/7,” said chief executive officer Achim Daub.
Fine Fragrance
Inside IFF: Where Nature, Biotech and AI Converge in Fragrance
Fragrance
Top 5 Fragrance Headlines of March 2025
Check out our most popular fragrance articles from the past month.
Fragrance
Top 5 Fragrance Articles of 2025
Check out our most popular fragrance headlines.
Trends
Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future
Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.
WPC Coverage
Fragrance Ingredients, Equipment & Technologies Showcased at
World Perfumery Congress
2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
