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Section: Fragrance > Home Care
Fragrance
Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance
Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.
Regulatory & Research
Unilever's Cleanipedia Harnesses TikTok to Track Gen Z’s Spending
Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.
Event Coverage
An Open Dialogue on Cleaning Up 'Clean' at CPCF 2019 Summit
Sponsored by Procter & Gamble, the Cleaning Products Cleaner Future Summit featured a day-long conference from thought leaders in home care, retail, NGOs, industry associations and media to discuss key drivers within the homecare category.
Home Care
Maison Francis Kurkdjian Restocks Aqua Universalis Laundry Detergents and Fabric Softener
Kurkdjian describes a load of laundry washed with these laundry detergents and fabric softeners as exuding "the crystalline scent of white flowers" and "softness born of freshness."
Event Coverage
[Update 6/1/18] World Perfumery Congress 2018 Attendee List: Who Will You See?
The World Perfumery Congress is the perfect opportunity to connect with top fragrance professionals and companies. Here's a peek at who will be attending this year, updated bi-weekly until the event.
Home Care
Febreze Unveils Scent of the Year 2024 to Inspire Connection and Passion
The scent of Romance & Desire is described as combining "the delicate allure of pink rose petals with the effervescent excitement of Champagne," by utilizing the aroma of roses mixed with the soft citrus notes of sparkling wine.
Home Care
The American Cleaning Institute Urges Congress to Ensure EPA Abides by TSCA Obligations
ACI is asking Congress to consider four main points.
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