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Section: Fragrance > Ambient Scent

FMI's analysts predict an increased demand for unique gourmand blends, including spicy, herbal, and savory edible notes.

Global Gourmand Fragrance Market Projected to Reach $55 Billion by 2035

FMI’s analysts predict strong sales in North America and Europe, as well as emerging markets like China and the Middle East expanding their market share.

The Trees of the West collection includes three scents inspired by different types of forests.

Pura Releases Trees of the West in Collaboration with Scents of Wood

The Trees of the West collection will be available on both Pura and Scents of Wood’s websites as home fragrances and wearable fine fragrances.

Walter Ribeiro (53) comes from Brazil and has lived with his family in Holzminden, the headquarters of Symrise AG, for many years.

Symrise AG Appoints Walter Ribeiro to Executive Board & Jörn Andreas Exits Company

And Jean-Yves Parisot takes over as interim head of the Scent & Care segment.

According to Scentmate, the percentage of consumers interested in alternative rituals such as meditation, astrology, crystals, aromatherapy, tarot reading, etc., is growing, creating new types of spirituality that blend the mundane with the divine.

Scentmate by dsm-firmenich Reports Young Adult Consumers Seek Emotional Balance Through Scents

This trend is said to be redefining olfactory preferences, with increasing demand for fragrances that evoke spirituality.

For its collaboration with McMichael, Snif developed a youthful flora fragrance, Rose Era, which went viral on PerfumeTok ahead of its launch, leading to a wait list of more than 20,000 consumers.

Snif Enters its Rose Era in an Ulta-exclusive Collaboration with Monet McMichael

The latest scent represents a 5x scale up of its typical fragrance launch, per the brand.

The collection features celestial themes like astrology signs, the moon and enchanting woods, with four different candle scents from woodsy to florals.

L'or De Seraphine Partners with Cynthia Rowley to Debut a Celestial New Candle Line

The collection features celestial themes like astrology signs, the moon and enchanting woods, with four different candle scents from woodsy to florals.

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