Symrise Presents Augmented Philyra 2.0 at WPC 2022

Jun 30th, 2022

Philyra 2.0 enables the targeted use of environmentally friendly and renewable raw materials.

Symrise showcases the next version of its AI Philyra at World Perfumery Congress (WPC) 2022.

Philyra, whose name comes from Greek mythology and stands for "accompaniment of creation," now features sustainable facets. Together with IBM Research, Symrise has been working on the evolution of its cognitive creativity based on artificial intelligence in perfumery over the past few years. Philyra 2.0 is designed to enable the targeted use of environmentally friendly and renewable raw materials, which perfumers can use to create innovative fragrance creations.

In the long term, Philyra aims to permanently support perfumers in developing creative and environmentally friendly fragrances within the shortest possible time. Philyra’s follows the final goal of incorporating consumer knowledge and neuroscience in the fragrance design.

Symrise already achieved initial success in 2018 in collaboration with IBM Research and the Brazilian cosmetics manufacturer Boticario. The resulting two fragrances, the first in the world to feature AI, were launched by Boticario in June 2019.

Claire Viola, vice president of digital strategy fragrance, said, "With Philyra 2.0, we are addressing the growing environmental awareness of customers and consumers. They want perfumes with innovative formulations and at the same time higher renewability and biodegradability scores of their fragrances.”

Pierre Gueros, senior fine fragrance perfumer, said, "With Philyra, we can find new inspirations, I use it as a creativity booster or to modernize iconic classics. The beauty of Philyra 2.0 is that I can now also develop fragrances with renewable as well as biodegradable raw materials.”

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