On February 11, 2025, Mars, Incorporated announced that David Jacobs joined the company as vice president of marketing for Mars Food & Nutrition North America.
Jacobs has previous sales and marketing experience at multiple consumer brand companies, including SC Johnson and Unilever. In his new role, he will lead efforts to accelerate growth in the rice and ready meal categories in the United State and Canada.
“We’re excited to welcome David to Mars Food & Nutrition,” said Dave Dusangh, regional president of Mars Food & Nutrition North America. “His impressive background in building world-leading CPG brands and leading high-performing teams aligns perfectly with our mission to deliver delicious, convenient and nutritious meals to meet the evolving needs of today’s consumers. His expertise makes him an exceptional addition to our leadership team, and I look forward to him contributing innovative approaches to drive meaningful growth for our brands and business.”
Jacobs added, “I have always admired Mars for its exceptional brands, strong values and principles, and commitment to innovation. Mars Food & Nutrition brands nourish communities around the world and have the opportunity to contribute to creating better food today for a better world tomorrow is inspiring to me. I look forward to helping shape the future of this dynamic and purpose-driven business.”
