Agilex Fragrances (Piscataway, NJ) recently unveiled its newly designed website as part of a rebranding initiative reflecting the evolving business strategy of the company.
Changes include a new graphic brand element named the “crystalline structure" for its resemblance to facets found in the triangle method of communicating the primary notes of a fragrance, and can be found throughout the website. It also has engagement features such as a mouse-over parallax.
