Plant Conservation x New Responsible Ingredient Creation @ WPC 2024

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👃The countdown for the return of the World Perfumery Congress (WPC) is on! On behalf of presenters American Society of Perfumers, and produced by Allured Business Media, we are proud to announce that WPC is heading to Geneva, Switzerland, on June 24-27, 2024, at Palexpo. 👉🏽 Register now to set your fragrance innovation agenda; 1-day passes are available, as are group rates.


Rescuing the Rare: Pairing Genuine Plant Conservation with New Responsible Ingredient Creation with MANE Sophia Gillio, director of Latin American Strategic Business Development, Mathilde Bijaoui, Senior Perfumer Fine Fragrance, Victor Mane, Ingredient Director, and Vanessa Handley, Director of Conservation Science at The Red List Project.

The world’s flora is under tremendous pressure, with close to half of all species currently threatened with extinction. Despite the scale of this crisis, public awareness - and plant conservation funding - remain woefully inadequate. Mane has partnered with The Red List Project (TRLP), a NGO dedicated to global plant conservation, in an innovative collaboration that is fueling genuine plant conservation while bringing new, authentic fragrance ingredients to life.

Join Victor Mane, director of FF Creation and Ingredient Category alongside Vanessa Handley, Ph.D., TRLP's director of Conservation Science, Mane senior perfumer, Mathilde Bijaoui, in a discussion moderated by and Sophia Gillio, Mane's director of Latin American Strategic Business Development. Each panelist brings a different perspective on the topic and a precise expertise in their area.

Attendees will gain insight into TRLP's plant conservation program and challenges, the perfumer’s creativity and the challenges she encounters while creating these ingredients, the business opportunities that serves an ecological cause.

Join us @ WPC 2024

  • It's unique! The event connects the dots across all stakeholders in the fragrance industry–from fragrance houses to creators to brands, you can network with the entire industry food chain in one place.
  • It's insightful! The conference stage has tapped industry experts to share insights across various markets including fine fragrance, personal care, natural ingredients, functional fragrance, sustainable initiatives and more.
  • Explore what’s new, now and next in fragrance on the expo hall floor featuring unique ingredients from every corner of the globe and the latest scent technology innovations.
  • It's inspiring! Interactive panel discussions and technical talks stir up inspiration and thought-provoking ideas, check out our schedule.
  • It's fun! Network with fellow fragrance professionals from around the world. Take your connections beyond LinkedIn with face-to-face meetings.
  • Your full conference registration includes admission to the Opening Cocktail Reception (June 24), three days of conference sessions, expo hall access and admission to the World Perfumery Congress Gala (June 27).
  • Just looking for time to navigate the expo hall floor? We have tailored registration rates for you!

➡️Be sure to register now for the best rates!

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