FCA, Estee Lauder & Arylessence Discuss Fragrance Stewardship @ WPC 2024

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👃The countdown for the return of the World Perfumery Congress (WPC) is on! On behalf of presenters American Society of Perfumers, and produced by Allured Business Media, we are proud to announce that WPC is heading to Geneva, Switzerland, on June 24-27, 2024, at Palexpo. 👉🏽 Register now to set your fragrance innovation agenda; 1-day passes are available, as are group rates.


The "Driving the Future of Responsible Fragrance Stewardship" is set for Day 2 (June 26) of WPC at 3:30 p.m. Here's what's on the agenda:

From the dawn of civilization, scent has evolved through a handful of transformative moments across all frontiers and cultures to deliver profound positive impacts around the world. Join Farah K. Ahmed, president and CEO of the Fragrance Creators Association, along with industry leaders Sumit Bhasin, SVP Global Fragrance Innovation, Product Development & R&D at Estee Lauder Companies, and Cynthia Reichard, Executive Vice President at Arylessence Inc. as they unveil the dawn of a new transformative era in fragrance. Learn how, through the power of collective action, we can harness and shape our future—from the fragrance marketplace landscape, innovation and technology, consumer insights, and public policy and regulatory trends—learn how we can, together, steward the next transformative moment in fragrance history to deliver more good for people, perfume and the planet.

Join us @ WPC 2024

  • It's unique! The event connects the dots across all stakeholders in the fragrance industry–from fragrance houses to creators to brands, you can network with the entire industry food chain in one place.
  • It's insightful! The conference stage has tapped industry experts to share insights across various markets including fine fragrance, personal care, natural ingredients, functional fragrance, sustainable initiatives and more.
  • Explore what’s new, now and next in fragrance on the expo hall floor featuring unique ingredients from every corner of the globe and the latest scent technology innovations.
  • It's inspiring! Interactive panel discussions and technical talks stir up inspiration and thought-provoking ideas, check out our schedule.
  • It's fun! Network with fellow fragrance professionals from around the world. Take your connections beyond LinkedIn with face-to-face meetings.
  • Your full conference registration includes admission to the Opening Cocktail Reception (June 24), three days of conference sessions, expo hall access and admission to the World Perfumery Congress Gala (June 27).
  • Just looking for time to navigate the expo hall floor? We have tailored registration rates for you!

➡️Be sure to register now for the best rates!

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