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15th Annual West Coast Flavor Industry Forum

Mar 5th, 2015

Mar 5th, 2015

Nicole Urbanowicz

Garden Grove, CA

California

http://www.naffs.org

Interesting Stories

Julien Maubert, Global Head of Fragrance Division & Sustainability at Robertet

Robertet Enters New Era of Growth, Innovation and Leadership

Elevating the Taste Experience with BioSymphony™

Sponsored

Elevating the Taste Experience with BioSymphony™

Givaudan’s Eurofragance Deal Signals a New Race for Regional Fragrance Power

With Roblox attracting more than 150 million daily users, Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers, positioning fragrance as both a creative and educational pursuit.

Givaudan Brings Perfumery to Roblox With Launch of Garden Makers

Overall, this year’s Esxence signaled a category at a crossroads: expanding rapidly in scale and creativity, but increasingly challenged by oversaturation and the need to sustain meaning in an overcrowded fragrance landscape.

Esxence 2026: “Sensing the World” Signals a New Era of Scale, Storytelling, and Scent Saturation in Artistic Perfumery

Founded by engineer Laura Sisson (at left) artist-perfumer Sean Raspet (at right), Patina is building a machine-learning–driven platform called Sense1 that models how molecules interact with human olfactory receptors.

Regulatory & Research

Patina Is Building an AI “Scent Code” to Turn Fragrance Into a Programmable Molecular System

More than 200 guests attended the White House event, while FCA's Capitol Hill activation, themed 'The Scent of Innovation,' attracted more than 350 lawmakers, staffers and industry representatives.

Regulatory & Research

FCA Brings Fragrance Innovation to the White House in Landmark Policy Push

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

Sponsored

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

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