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Elements Showcase

Aug 20th, 2012

Aug 21st, 2012

Abby Penning

New York, NY, USA

New York

North America

http://www.elements-showcase.com

Interesting Stories

The new awards program recognizes exhibitors whose ingredient innovation, technological advancement and sustainability initiatives are helping shape the future of perfumery.

Mane, Givaudan and Pura Take Top Honors at Inaugural WPC Exhibitor Awards

Visiting Patina's booth at WPC. Founded by artist-perfumer Sean Raspet and engineer Laura Sisson, the company is building a machine-learning–driven platform called Sense1 that models how molecules interact with human olfactory receptors. Its goal is to replace today’s language-based system of describing smells (like “floral” or “woody”) with a biological “code of smell” that can precisely represent and predict scent at the molecular level.

Editor’s Note: What I Learned at the 2026 World Perfumery Congress

The system demonstrates how generative modeling can reconstruct complex, multi-ingredient taste signatures, including fast-food–style flavor profiles such as a Big Mac–like sensory signature, where layered notes from fat, salt, umami, acid, and aroma compounds are algorithmically approximated rather than manually reverse-engineered.

Regulatory & Research

AI Flavor Platform Maps Taste Science ... and Recreates a Big Mac

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

Sponsored

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

Mizuno said he intends to build on the management foundation established under Masumura while treating changes in the global business environment as opportunities for growth.

Takasago Names Naoki Mizuno President & COO as Vision 2040 Push Accelerates

Elevating the Taste Experience with BioSymphony™

Sponsored

Elevating the Taste Experience with BioSymphony™

Julien Maubert, Global Head of Fragrance Division & Sustainability at Robertet

Robertet Enters New Era of Growth, Innovation and Leadership

'Iberchem made its first investment in China in 2002,' said José Balibrea, managing director of Iberchem and vice president of Croda's fragrances and flavors division. 'Today, China is our number one country by sales, and Asia is a key pillar of our F&F 2030 growth strategy.'

Iberchem Opens New Guangzhou Fragrance Innovation Center to Fuel Growth Across China and Asia

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