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11th Annual West Coast Flavor Industry Forum

Mar 8th, 2011

Mar 8th, 2011

Abby Penning

Anaheim, CA, USA

California

North America

Interesting Stories

Visiting Patina's booth at WPC. Founded by artist-perfumer Sean Raspet and engineer Laura Sisson, the company is building a machine-learning–driven platform called Sense1 that models how molecules interact with human olfactory receptors. Its goal is to replace today’s language-based system of describing smells (like “floral” or “woody”) with a biological “code of smell” that can precisely represent and predict scent at the molecular level.

Editor’s Note: What I Learned at the 2026 World Perfumery Congress

The system demonstrates how generative modeling can reconstruct complex, multi-ingredient taste signatures, including fast-food–style flavor profiles such as a Big Mac–like sensory signature, where layered notes from fat, salt, umami, acid, and aroma compounds are algorithmically approximated rather than manually reverse-engineered.

Regulatory & Research

AI Flavor Platform Maps Taste Science ... and Recreates a Big Mac

The facility allows IFF to make a single borrowing through September 25, 2026, with the loan maturing on December 31, 2027.

IFF Secures $1 Billion Loan to Refinance 2026 Debt Maturity

CO₂ Emission Reduction with BASF Aroma Ingredients

Sponsored

CO₂ Emission Reduction with BASF Aroma Ingredients

Mizuno said he intends to build on the management foundation established under Masumura while treating changes in the global business environment as opportunities for growth.

Takasago Names Naoki Mizuno President & COO as Vision 2040 Push Accelerates

In practical terms, businesses are looking for flavorists, application scientists, sensory specialists and formulation experts who can work with stevia variants, Reb M, thaumatin, sweet proteins, sweetness enhancers, bitterness blockers, masking systems, fibers, fats and texturants to rebuild a complete product experience.

Five Specialist Skills Driving Real Hiring Activity in Flavor and Fragrance

The first phase of the expansion includes an increase in warehousing capacity and operational efficiency, enabling faster customer response and future growth, per the company.

Edlong Invests $10M to Expand Dairy Taste Innovation Hub in Illinois

CO₂ Emission Reduction with BASF Aroma Ingredients

Sponsored

CO₂ Emission Reduction with BASF Aroma Ingredients

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