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Fragrance in Our Lives – A Choice Worth Making? The Pros and Cons of Modern Fragrance

Sep 9th, 2010

Sep 9th, 2010

Jeb Gleason-Allured

Paris, France

[email protected]

http://www.ifraorg.org

Interesting Stories

'We built Osmo to accelerate fragrance innovation, and this auction is the clearest expression of that mission,' said Alex Wiltschko, CEO and founder of Osmo. 'These molecules exist because AI can do in months what traditional discovery takes years to achieve. Now we're opening access to them in a way the industry has never seen before.'

Osmo Opens AI-Developed Captives to Market Through Industry-First Auction

A Look at ABT’s New Materials at FlavourTalk 2026

Sponsored

A Look at ABT’s New Materials at FlavourTalk 2026

With Roblox attracting more than 150 million daily users, Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers, positioning fragrance as both a creative and educational pursuit.

Givaudan Brings Perfumery to Roblox With Launch of Garden Makers

Among the winning brands, L’Oréal-owned fragrance houses dominated the awards program, with Yves Saint Laurent, Valentino, Prada and Miu Miu collecting top honors across prestige, luxury and ultra-luxury categories. Read the story for the full list of winners.

Dominique Ropion, Honorine Blanc and Marie Salamagne Lead Big Wins at 2026 Fragrance Foundation Awards

BFI’s operations will remain in Chicago, and the existing team will continue supporting customers following the transaction.

FlavorSum Deepens Beverage Reach with Beverage Flavors International Acquisition

Founded by engineer Laura Sisson (at left) artist-perfumer Sean Raspet (at right), Patina is building a machine-learning–driven platform called Sense1 that models how molecules interact with human olfactory receptors.

Regulatory & Research

Patina Is Building an AI “Scent Code” to Turn Fragrance Into a Programmable Molecular System

'Caura tonka is naturally high in coumarin because of the environment in which it grows,' says Avilan CEO Julio Quintero.

Beyond the Origin Story: Avilan’s Julio Quintero on Wild-Harvested Naturals, Traceability and the Future of Direct-Origin Sourcing

From Soil to Scent: Indesso’s Responsible Patchouli Journey

Sponsored

From Soil to Scent: Indesso’s Responsible Patchouli Journey

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