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Scent Opera

Jun 1st, 2009

Jun 1st, 2009

Aditi Inamdar

New York, NY, USA

North America

[email protected]

http://www.guggenheim.org

Phone:1-212-423-3500

Interesting Stories

Givaudan’s Eurofragance Deal Signals a New Race for Regional Fragrance Power

Julien Maubert, Global Head of Fragrance Division & Sustainability at Robertet

Robertet Enters New Era of Growth, Innovation and Leadership

Hosted by the Fragrance Alliance Network and organized by museum scent consultants Liam R. Findlay (AromaPrime; pictured) and Sofia Collette Ehrich (The Olfactory Contractor), the event will feature six presentations and an expert panel examining how scent can enhance historical interpretation, deepen emotional engagement, and create more memorable visitor experiences.

Using Smells in Museums Event Highlights Growing Role of Scent in Cultural Storytelling

CO₂ Emission Reduction with BASF Aroma Ingredients

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CO₂ Emission Reduction with BASF Aroma Ingredients

CO₂ Emission Reduction with BASF Aroma Ingredients

Sponsored

CO₂ Emission Reduction with BASF Aroma Ingredients

With Roblox attracting more than 150 million daily users, Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers, positioning fragrance as both a creative and educational pursuit.

Givaudan Brings Perfumery to Roblox With Launch of Garden Makers

Overall, this year’s Esxence signaled a category at a crossroads: expanding rapidly in scale and creativity, but increasingly challenged by oversaturation and the need to sustain meaning in an overcrowded fragrance landscape.

Esxence 2026: “Sensing the World” Signals a New Era of Scale, Storytelling, and Scent Saturation in Artistic Perfumery

More than 200 guests attended the White House event, while FCA's Capitol Hill activation, themed 'The Scent of Innovation,' attracted more than 350 lawmakers, staffers and industry representatives.

Regulatory & Research

FCA Brings Fragrance Innovation to the White House in Landmark Policy Push

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