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WFFC Spring Getaway

May 2nd, 2014

May 4th, 2014

Nicole Urbanowicz

TBD, NY

http://www.wffc.org

Interesting Stories

'We built Osmo to accelerate fragrance innovation, and this auction is the clearest expression of that mission,' said Alex Wiltschko, CEO and founder of Osmo. 'These molecules exist because AI can do in months what traditional discovery takes years to achieve. Now we're opening access to them in a way the industry has never seen before.'

Osmo Opens AI-Developed Captives to Market Through Industry-First Auction

A key focus for Robertson will be broadening Penta’s ingredient portfolio through new supplier alliances and strategic partnerships.

Penta Names Flavor & Fragrance Veteran Greg Robertson President

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

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Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

Instead of relying on fragrance vocabulary—which many consumers struggle to articulate—the platform attempts to infer olfactive preferences from visual taste.

Jo Malone Taps Pinterest Data for Fragrance Discovery in Latest AI Personalization Play

Research suggests that odors below the threshold of conscious detection can still shape perception, influence behavior and alter emotional responses.

Regulatory & Research

The Invisible Influence: Why Subthreshold Odors Deserve More Attention

Framed around the theme “The Science of Possible,” the report highlights progress in conscious sourcing, intentional innovation, future-focused operations and strategic partnerships, demonstrating how the company is leveraging nature-based science to create environmental and business value.

IFF’s 2025 Sustainability Push: From Circular Rosemary and Vanilla Communities to Biodegradable Fragrance Tech

From Soil to Scent: Indesso’s Responsible Patchouli Journey

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From Soil to Scent: Indesso’s Responsible Patchouli Journey

Among the winning brands, L’Oréal-owned fragrance houses dominated the awards program, with Yves Saint Laurent, Valentino, Prada and Miu Miu collecting top honors across prestige, luxury and ultra-luxury categories. Read the story for the full list of winners.

Dominique Ropion, Honorine Blanc and Marie Salamagne Lead Big Wins at 2026 Fragrance Foundation Awards

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