West Orange, NJ
New Jersey
North America
Similar to “natural”, clean label does not have a formal definition. In general, clean eating refers to eating whole, natural, unprocessed foods, and avoiding artificial ingredients and highly processed foods. For some, clean eating can include different types of elimination diets, such as vegan, dairy-free, or gluten-free, and often aligns with what US consumers already consider healthy: natural, freshly made, organic, and preservative-free. Clean label also refers to products with free-from claims, simple ingredients and minimal processing. But are consumers willing to pay more for a clean label and are label claims really worth it? Join us on Tuesday, January 22, 2019, as Ms. Lynn Dornblaser delves into these questions and more. She will share some research conducted by Mintel that will help us better understand the expectations of consumers, what clean label really means to them, and how much they are willing to pay for clean labels.
